Your brand is you!

Your brand is you!

Our clients often ask us how to protect their trademark. Before even thinking about registration or legal procedures, it is appropriate to remember that a company’s brand is first and foremost the entrepreneur’s personal brand!

A brand that reflects your image

Your “branding” conveys your company’s values and skills. So it’s important to be clear about the message you want to convey.

Your brand is also intrinsically linked to your reputation. While it is a reflection of your personality, your image must be controlled to first and foremost inspire trust and organization. Your daily forgetfulness and temporary carelessness cannot follow you to work!

On the other hand, it is essential to remain yourself in business, because integrity and authenticity make the reputation of an entrepreneur. The important thing is to always evolve, never forgetting yourself.

Don’t hesitate to get feedback from your family, friends, and early customers. While it can be hard to take negative feedback, it will help you to rectify your course and move forward.

Beyond the Business

Many entrepreneurs believe they can isolate their entrepreneurial career and their personal life. While a distinction is important to ensure life balance, keep in mind that your business, your life project, accompanies you in all your activities.

In the age of social media, your personal Twitter, Instagram, Facebook, etc., accounts are not safe from your customers or competitors. It is therefore wise to conduct a review of your photos, comments and security settings to ensure you are truly in control of your message and image.

How to prepare for a good first impression?

Whether we are talking about a first meeting with a client, investor or partner, the popular adage tells us that we don’t get a second chance to make a good first impression. Although it is important to be yourself, there is nothing to stop you from being well prepared for these meetings, which can sometimes be stressful. For example, a natural smile and a good handshake inspire confidence and assurance. Ultimately, the more you work on your brand image and first impression, the more natural it will come to you!

Good luck!

Frédérique Lissoir

Frédérique Lissoir

Partner & co-founder

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