How to develop a strategic plan for your business?
A strategic plan should serve as a guide to help you focus, make decisions, set priorities and provide a structured approach to how you plan to move forward.
If your strategic plan is collecting dust and is rarely consulted, it is not being written properly. Your strategic plan should continue to provide guidelines for you and your employees on managing and growing your business.
“The strategic plan is often misunderstood by entrepreneurs, and sometimes confused with the business plan. Its purpose is NOT to be a pretty document, but rather a concrete plan that you use to manage your business,” explains Nathalie, a business consultant at Propulsio 360.
Take a listen as Nathalie explains how to do a strategic plan! (Video is in french)
A strategy is, by definition, a plan of action designed to achieve one or more major objectives. This means that good strategic planning results in a specific, time-defined plan of what you (and your company) will proactively do over the next 3, 6, 9, 12 months (and beyond) to achieve your mission and vision, reach your important goals, etc. A strategic plan is not a static document – it must be constantly evolving. The plan should serve as a guide to help you focus, make decisions, set priorities and provide a structured approach to how you plan to move forward.